tellhimfred.com

Today is a monumental day. I am proud to announce that we, the members of the TellHimFred.com news team, will be opening our first retail store. We have pooled our money and resources and signed the lease for a location in Revere Beach to be called Sweatsuits and Pinky Rings. From the press release:

Revere Beach Welcomes New Retail Store: Sweatsuits and Pinky Rings

REVERE, Ma. April 21, 2008- TellHimFred.com, a Boston-area communications company has announced it will be expanding into retail sales with their flagship Revere Beach store, Sweatsuits and Pinky Rings.

TellHimFred.com founder Barry Freed described the business as “a quintessential example of supply and demand.” Freed noted “I was driving down the Boulevard and noticed that sweatsuits were the de facto fashion choice of area residents. Whether they’re wearing Adidas running suits or the more bold velour version, the prevalence of running suits here is incredible. That’s when inspiration hit: where are folks buying them? I looked around for nearly half an hour and realized there are absolutely zero retail outlets dedicated to the warm up sweatsuit. It’s a huge opportunity.”

Upon sharing the idea with local residents at Bill Ash’s Lounge, the TellHimFred.com crew were met with two reactions: excitement and scorn. “Some people thought that we were mocking the people of Revere, and I could understand their reaction. A couple of out of towners trying to open a store in Revere could be seen as making fun of the local culture. And the name “Sweatsuits and Pinky Rings” is somewhat lighthearted. But I can assure you, we’re just trying to bridge the gap between demand and in-stock availability” said Freed.

Freed noted that the Pinky Rings portion of the business resulted from the unique skillset of the TellHimFred.com team. “We are fortunate to have some extremely talented people as part of our organization, including a custom jewelry designer. We saw the retail store as a unique opportunity to capitalize on our strengths” noted Freed.

The store is scheduled to open in the fall. “We’ll be announcing the ribbon-cutting ceremony on TellHimFred.com as soon as details emerge. We’d like to thank the great people of Revere for giving us the chance to serve the community.”

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